brand experience
How we multiplied the benefits of the Allianz partnership at the Paris 2024 Olympic Games.
A 100% winning operation.
Client
ALLIANZ
Year
2024
Services
Brand experience
Résults
TV + Press coverage secured
M6, Capital
Creating opportunities for our customers
Allianz, a partner of the Paris 2024 Olympic Games, had tickets available for the Marathon for All.
These tickets, previously intended for group employees, were optimized thanks to our recommendation to create an exceptional media opportunity.
In just 15 days, we recruited a crack team of high added-value media, influencers with solid expertise and a top sportswoman to share their preparations around Allianz.
A first-class team
Recruited in less than 15 days
Journalists
Ronald Guintrange
Journalist
BFM TV
Bruno Jeudy
Managing editor
LA TRIBUNE DU DIMANCHE
Paul Miquel
Editor in chief
THE GOOD LIFE
Baptiste Desprez
Sport Journalist
LE FIGARO
Guillaume Delalande
Journalist
M6
Jérémy Le Bescont
Head of column web3/crypto/IA
Capital.fr
Florian Buhot
Deputy Editor-in-Chief TV news
M6
Adeline Lorence
Head of column
Capital.fr
Emmanuel Botta
Editor in chief
Magazine Capital
Emmanuel Kessler
LCP CEO
Influencers
Sébastien Martin
Podcast
À côté de mes pompes
Benjamin Elias
@coach.s.d.d
Charles Brumauld
Dietician/Journalist and
Influencer
Claire Hirigoyen
@Une Kinette
Fred Khouvilay
Koh Lanta 2023
Top-level athlete
Samira Mezeghrane
French 10km champion 2007, 2010
French 10,000m track champion 2018, 2020
Negotiated media coverage
Brand experience, embodied subject matter, media exclusivity, Allianz shares its Olympic commitment in the run-up to the event and creates a unique connection with the team, who will experience an exceptional moment from the inside.