influence
How EPIC deploys a micro-influence campaign for a product launch.
A micro-influence operation that is producing results.
Client
JABRA
Année
2024
Services
Influence
Résultats
220,000 accounts impacted
421 000 views
97 000 likes
Ensuring a product launch with a high-impact micro-influence campaign
Jabra, a leading audio brand, is launching its new range of wireless headphones for sports enthusiasts.
Rather active in the B2B world, Jabra called on EPIC to deploy an influence strategy in the world of sport, running and fitness in particular.
With a dedicated event, a careful selection of influencers and 30 days of content distribution, Jabra’s new product has developed high visibility among its target audience.
As a bonus, in a very short period of time, Jabra was able to gather a maximum amount of qualitative product feedback from expert users.
A team of micro-influencers identified and recruited by EPIC for optimal experience sharing with their communities.
Our influencers
@yanisport.fr
167K
@lucilewoodward
281K
@emi_dtr
158K
@julielejarraga
38K
@jay_doesitall
10K
@ninho_run_yoga
5K
@damselconejo
9K
@pierremarc_nct
10K
@run_connect
22K
@une_maman_...
30K
@armelle_sg
16K
@valentin_runner
19K
@frederic_kohlanta23
24K
@elise_devoille
6K
Immediate coverage
220000
impacted accounts
421000
views
97000
likes
An activity that lasts
The team of Jabra influencers, invited to the Adidas 10km in Paris in May 2024.
The support and impact of the EPIC agency continues over time thanks to the relevance and strength of the links forged with all our partners: brands and influencers alike.