A true viral brand experience in the long run
Client
GOREWEAR
Year
2025
Services
Brand experience
Influence
Résults
197 media clippings
Estimated reach: 2,92 Million contacts
A bespoke long-term campaign
A group of around twenty content creators and journalists recruited to test the gear in real-world conditions.
Some shared their experience with their communities over the long term, while others wrote in-depth articles about their brand experience.
An annual schedule of 8 running races covering all 4 seasons to thoroughly test the range of Gorewear technical fabrics.
- February 2 / 10 km Champs Elysées
- March 2 / 10 km Unicef
- March 30 / 10 km La Grande Course du Grand Paris
- May 11 / Les 10 km du Panthéon
- August 31 / Les 10 km du Trocadéro
- October 12 / 20 km de Paris
- November 30 / les 10 km Paris 17
- December 7 / 10 km Tour Eiffel
A communication peak during the Paris 20KM
We organized a Gorewear Base Camp in a Parisian apartment near the race’s start and finish line to:
- present the new collection
- welcome our team in a friendly atmosphere
- create experience-sharing moments
- organize a community run from the Base Camp
- enable influencers to create original content
- create emotion around the brand and an exclusive sense of belonging
A strong engaged team
Journalists
Florian Buhot
Rédacteur en chef adjoint JT
M6
Camille Crosnier
France Inter
Bruno Jeudy
Directeur de la rédaction
LA TRIBUNE DU DIMANCHE
Anthony Morel
Journaliste
BFM
Vincent Derosier
Journaliste
RTL
Influencers
Alex Valentin
Nenikekamen
Luciole des Tuileries
Laëitia Fourcade
Au_fil.de_Lau
Frédéric Koh-Lanta
Armelle Sage
Laeti_mtls
Meluulv
cheeky_blueberry
Strong, engaging results all year round
2,92M
CONTACTS
21
INFLUENCERS
19
JOURNALISTS
804
PUBLISHED ARTICLES & CONTENTS